About us
A Family owned business since 2002
Cape Eastern Livestock is a family-led livestock marketing, export, isolation and transport business based in the Eastern Cape of South Africa. Founded by David Howard in 2002, the business was built on decades of practical livestock knowledge, trusted relationships, and a reputation for integrity and honesty. Joined by his father, John Howard, in 2004, Cape Eastern continued to grow from a respected regional business into a trusted name in livestock sourcing, dairy and beef marketing, and export services.
Today Cape Eastern Livestock sources livestock nationwide and serves both local and international markets with a strong focus on quality animals, dependable service, and long-term partnerships. The business has built a reputation as a supplier of quality dairy cattle and continues to support both direct and indirect exports across Africa and beyond.
APAC CERTIFIED
The Agricultural Produce Agents Council regulates the occupations of fresh produce, export and livestock agents.
As Cape Eastern has grown, so has its operational focus on isolation, biosecurity, traceability, animal welfare, and transport readiness. The company’s operating procedures reflect a practical commitment to disease prevention, controlled loading processes, vehicle disinfection, staff hygiene, and responsible movement of livestock.
The next chapter of Cape Eastern Livestock is being shaped by family continuity. Jordyn Howard continues to lead marketing and client service while also assisting in export marketing. In 2025, Damian Howard joined the business to lead isolation biosecurity and transport operations, overseeing the daily work of staff, strengthening the biosecurity strategy for the export facility, and helping ensure the fleet is properly maintained.
Together, David Howard and his sons are building on a foundation laid over generations: serving clients with honesty, strengthening market access, developing new opportunities, and growing relationships that sustain the future of livestock trade in Africa.
Leadership Team
Different in personality. Stronger together.
David Howard
Founder and Managing Director
David leads the long-term direction of Cape Eastern Livestock. His role remains centered on strategic growth, international business development, client trust, and the practical market knowledge that has shaped the company since 2002.
Jordyn Howard
Jordyn Howard leads marketing and client service and also assists in export marketing. Having been with the company the longest of the next generation, he continues to work closely with existing clients while building new relationships that support the long-term growth of the business.
Damian Howard
Damian Howard joined the business in 2025 and leads isolation biosecurity and transport operations. His focus is on overseeing daily staff responsibilities, strengthening the biosecurity strategy for the export facility and ensuring the fleet is properly maintained and ready for service.
"Together as a family, we will build relationships, build markets and improve market access for our clients."
In Tribute to John Howard
Quiet in manner. Lasting in impact.
John Howard was not a man who needed the spotlight to make a difference. His contribution to the agricultural community was often quiet, but it was deeply felt by the people who worked with him, learned from him, and trusted him.
For nearly half a century, John served the livestock industry as a respected marketing advisor and agent. When he joined Cape Eastern Livestock in 2004, he brought wisdom, perspective and credibility that helped strengthen the business and guide its growth.
John passed away in 2020, but his legacy remains present in Cape Eastern Livestock every day. It lives in the family’s love for the business, in the value placed on relationships, and in the principles he embodied so naturally: integrity, honesty and respect for people.
For David, Jordyn and Damian, John’s greatest legacy is not only the work he did in the industry, but the example he set. That example continues to shape the company’s culture and the way the family approaches its clients, its staff and the opportunities ahead.
His legacy lives on in the values he passed on: love for the business, integrity and honesty.
With gratitude and respect, we honour John Howard.
Cape Eastern Livestock Timeline
Cape Eastern Livestock founded
John Howard joins the business
First Holstein export to Botswana
First Jersey export to Mozambique
Registered exporter and importer
APAC certification
China Agricultural Trade Visit
Jordyn Howard joins the business
East African expansion
Damian Howard joins the business
Tanzania partnership development
Practical dairy implementation and consultancy projects